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Dress not how you feel, but how you want to feel

I am Jelena Kupate,

I merge psychology and fashion to help women overcome personal challenges that they face today when moving up the career ladder or deciding to run their own company. By providing them with a tool—the right dress—I help them to maintain their femininity while working in industries dominated by men and to be brave in expressing their true selves and to enjoy being successful.

  • Thrive Global Contributor;
  • Interviewer;
  • Collaborating with the fashion designers;
  • Dressing up female leaders.

How to learn from successful woman

It was a great meeting with Tina Kandelaki in Paris.

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